One of the biggest challenges of running an online (or offline) business in 2025 is that your competition is almost endless.
According to research from DHL, over 50% of all shoppers buy from international merchants. And an even bigger number — 72% of consumers — compare prices on both domestic and international sites before making a buying decision.
What this data reveals is that standing out — particularly in highly competitive industries and niches — necessitates an effective strategy for making your offer as attractive as possible.
In some ways, personalization could be the key to accomplishing this goal.
After all, consumers want brands to comprehend and care about their unique needs. Additionally, they’re most likely to ignore irrelevant marketing messages, highlighting just how essential tailored content is for engaging and converting customers.
Are you looking for ways to boost ecommerce conversions? Investing in personalization — mainly by focusing on elevating UX — could be the answer to your needs.
So, without further ado, here’s how to deliver customized brand experiences to your target audience by employing AI to enhance UX and conversion rates.
The Benefits of Personalization
Before getting into the best ways to use AI to deliver personalization at scale, let’s take a closer look at why personalization matters in 2025.
First and foremost, research from McKinsey shows that 71% of consumers expect brands to deliver personalized shopping experiences. More importantly, 76% become frustrated when that doesn’t happen.
Additionally, survey data revealed that 56% of buyers expect brands to always personalize their offers.
And, perhaps most importantly for those brands looking to supercharge conversion rates (and long-term success), 96% of people say they’re likely to buy from brands that personalize their marketing messages. Moreover, personalization contributes to higher levels of brand loyalty. Survey data reveals that consumers love it when brands remember their preferences, make relevant product suggestions, and remember their past interactions.
The Link Between Tailored Content, UX, and Conversions
While most of the benefits of personalization covered so far relate to customer experience, it’s essential to understand that tailored content also contributes to website user experience and, consequently, to conversions.
Essentially, today’s consumers don’t want to interact with websites that provide a poor UX. Instead, they want brands to design hyper-relevant browsing experiences that remove their pain points and make them feel appreciated as customers — not just as a source of income.
For instance, Adobe found that 30% of people would stop interacting with web content if it didn’t display well on the device they were using. Moreover, 61% of consumers would spend more for personalized experiences, according to a study by Medallia.
In other words, employing personalization to make shopping with your brand more enjoyable isn’t just about engaging web visitors. It’s just as much about removing commonly overlooked conversion obstacles, convincing them to invest in your products, and earning their trust.
Furthermore, investing in personalization could be the key to encouraging loyalty in a highly volatile global market, as well as achieving higher average order and customer lifetime values.
How to Use AI to Deliver Personalization at Scale
So, you’re familiar with the benefits of personalization. But did you know that you can use AI to incorporate it into your website and the overall customer experience you offer?
Here’s how artificial intelligence enhances user experience, boosts conversions, and how to use it to deliver personalization at scale.
1. Improve Web Usability
If exceptional UX design is a prerequisite for higher engagement and conversion rates, then it’s only logical that you should explore methods to deliver it via personalization.
For instance, Capello’s has a handy accessibility UI feature that allows visitors to personalize the way the website looks and performs. What stands out is that the business also utilizes AI and cookies, ensuring that user preferences are saved and that every time a person visits the website, they have a consistently positive brand interaction experience.
Source: capellos.com
Or how about smaller AI-powered UX tweaks? Something as elementary as adding AI-generated captions to your social proof or explainer videos — like unlimited video editing service Vidpros did — can go a long way in helping your target audience have a more pleasant browsing and shopping experience on your site.
Source: vidpros.com
2. Shorten and Optimize the Sales Cycle
One of the biggest challenges of running an ecommerce business is that the sales cycle is getting longer by the year. Coupled with growing competition caused by globalization, it’s super easy for qualified leads to leave your sales funnel and choose one of your competitors instead.
Shortening and optimizing your sales cycle will help overcome this conversion obstacle. And AI-powered personalization can genuinely help do this.
For instance, something as simple as using AI to remember web visitors’ past searches — which is what Business for Sale does — can be an exceptional way to empower leads to find what they need with speed and ease. Moreover, it’s a marvelous method to shorten their buying journey. Plus, this UX perk perfectly aligns with the type of personalization consumers seek from brands, making it a hugely valuable addition to your website.
Source: businessforsale.com.au
Alternatively, you could focus more closely on bottom-of-the-funnel consumers. This is precisely what natural fitness supplement brand Transparent Labs does. This business enhances its Cart with AI personalization. It draws shoppers’ attention to the fact that some products are in high demand to add a dose of urgency to the buyer’s journey. Plus, it presents them with cross-selling suggestions to help them get more from their newly purchased supplements.
Source: transparentlabs.com
3. Provide Superior Pre and Post-Purchase Customer Support
Finally, it’s impossible not to reflect on one of the most widespread uses of AI to deliver personalized brand experiences, enhance UX, and boost conversion rates.
If you look at consumer behavior research, you’ll find that people would pay a 16% price premium on a superior customer experience. Additionally, 96% of consumers’ brand loyalty is impacted by the quality of customer service. Plus, it’s worth noting that people aren’t truly ready to wait for customer support. On the contrary, many expect brands to respond in as little as 7 minutes, making support a crucial aspect of UX and a contributor to conversion rates.
The great news is that AI can be exceptionally helpful in this regard. A high-quality AI call answering service can go a long way in allowing you to provide customers with the support they require.
Or, you could opt to do something similar to Neontri, a brand that incorporates an AI chat assistant onto its website to ease and support visitors’ browsing and shopping journeys with personalized help and feedback.
Source: neontri.com
Final Thoughts
Large-scale personalization may seem like too complex a website upgrade to pay off. But the truth is, it’s not just an essential element of a great user experience (and a contributor to higher conversion rates). It’s also easy to offer, thanks to advanced AI solutions.
For this reason, don’t hesitate to try out the tips outlined in this guide. Give them a go, and track how they affect your sales, customer experience, and client satisfaction.
You might just find that even the smallest AI personalization tweak delivers notable returns, making the cost of implementation more than worth it for your brand’s long-term success.
